Online Advertising

Created by Sreeja Jijith at 28 Apr 2010 12:09 and updated at 04 Jun 2010 10:58

Terms commonly used in Online advertising are:-

CPA(CPA is Cost Per Acquisition)
Cost per action or CPA is a model where the advertiser pays for each specified action, for example a purchase / a form submission / a mobile text message and so on, linked to the advertisement.
CPC
Cost per click or CPC is the amount of money an advertiser pays for a single click on its advertisement that brings one visitor to its website. The advertiser only pays for the ad when the desired action has occurred. If you want to run a CPC campaign, we must be able to track clicks on your creatives or ad codes.
CPL
Cost per lead or CPL can also been seen as CPA. Cost per action or CPA is a model where the advertiser pays for each specified action, for example a purchase / a form submission / a mobile text message and so on, linked to the advertisement.
CPM
Cost per mille(where M is the Roman letter for 1000) or CPM, is a commonly used measurement in advertising. In Latin ‘mille’ means thousand, therefore, CPM means cost per thousand ad views.
CPS
Cost per sale or CPS can also be seen as CPA. Cost per action or CPA is a model where the advertiser pays for each specified action, for example a purchase / a form submission / a mobile text message and so on, linked to the advertisement.
CTR
Click-through rate or CTR, is a way of measuring the success of a campaign. A CTR is obtained by dividing the number of users who clicked on an ad by the number of times the ad was delivered (impressions). For example, if an ad was delivered 100 times and one person clicked on it, the resulting CTR would be 1 percent (%).
PPC
Pay per click or PPC can be described as CPC. Cost per click or CPC is the amount of money an advertiser pays for a single click on its advertisement that brings one visitor to its website. The advertiser only pays for the ad when the desired action has occurred.
Affilliate
An affiliate is someone who promotes a product or service to potential customers, in exchange for a commission on the sale when one occurs.

See Also

Adagency Adbrite Adchakra Addynamix Adorigin Admagnet AdRevenue AdSmart
Adtegrity bannerSpace Bidvertiser BurstMedia CasaleMedia Chitika ClaxonMedia Clicksor
CPX Interactive DGM Expo-Max Gorilla Nation Media Indiads InterClick Joetec Komli
Kontera Ozone Media payOffers Pubmatic RealTech RupizAds SMX Tonic Tag
Traffic Revenue TribalFusion Tyroo ValueClick Ybrant Digital Yes Advertising

Terms to be explained

  1. Ad exchanges
  2. In text advertising
  3. Banner Ads

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