Affilliate Marketting Program

Created by Jijith Nadumuri at 29 Apr 2010 09:26 and updated at 29 Apr 2010 09:26

(Also called Affiliate Marketing, Advertising, Performance Marketing, Partner Marketing, CPA, or Associate Program) In an affiliate marketing program, a publisher receives a commission for generating a transaction, such as a lead or sale, for an advertiser that the publisher is promoting. The advertiser provides its ads to publishers and assigns a commission for each action it wants to accomplish. Publishers place the tracking code for these ads on their Web sites, in their email campaigns, or in search listings. Whenever a visitor uses these links to generate an action on the advertiser site, that transaction is tracked online. If a product or service is purchased, the customer pays the advertiser directly, and the publisher is paid a commission for that transaction.

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